Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

2010-04-10

Missing: Men With Sandwich Boards


Whatever happened to men with sandwich boards?  When did you last see a man wearing them?  Have you ever seen a man wearing them?  Where have they gone to?

I see people carrying placards around our city centres advertising businesses.  I see people standing outside  shops and bars with placards that point toward them.  What I don't see, however, are men with sandwich boards advertising things.  I can't remember the last time I saw one.  Has the held-aloft-placard been proven a more successful marketing tool than the sandwich board while I wasn't paying attention?  Has the sandwich board become a relic of another age like the daguerreotype or the Jacquard loom?  Has anyone else even noticed their disappearance?

I think we should be told.

2009-12-27

Brilliant Christmas Present.

One of the great things I got for Christmas was a series of cycle manufacturers' adverts from a 1920s cycling magazine.  Enjoy them.


(If you click on them they become bigger)

2009-12-05

Adnormal?

One of the things I've learned about recently, while building a website, is advertising.  I've learned that a lot of internet advertising (ads by Google, for example) is contextual.   Google use the words that are on the page to determine which advert to place there.  Today, I wrote about dancing, and dancing related adverts appeared on that page within seconds.  Another popular form of advertising is behavioural targeting, as used by Facebook, in which contextual advertising is further refined by using data from the user's past click-stream (ads that they have clicked on).

These are all adverts that have been targeted specifically at me.  I am perplexed.  Does anyone else have an advert profile as strange as mine?


To see the picture in its full size, click on it.